Coinbase Hires Facebook, Twitter Vet As Communications VP

April 11, 2018
135 Views


Coinbase has hired a new vice president of communications, the cryptocurrency startup announced Monday.

Rachael Horwitz joins the company from Spark Capital, a Coinbase investor. She previously held high-level communications roles at Facebook and Twitter.

“Incredibly grateful and excited to join Coinbase as the company’s Vice President of Communications,” Horwitz wrote on LinkedIn. “An amazing company with a terrific story to tell. Time to get to work.”

Horwitz told Recode that the size and buzz around Coinbase reminded her of Twitter, which she first joined in 2011. She acknowledged that the role could be challenging, however, given that the public – and even some Coinbase users – is largely mystified by cryptocurrency.

“The range of audiences who are probably reading about this stuff, seeing it in their feeds and seeing it in headlines but don’t totally grasp where we’re at in the history of all this,” Horwitz said. “There’s a huge educational challenge.”

Horwitz is the latest executives to join Coinbase’s ranks in recent weeks.

The firm hired Emily Choi as vice president of corporate and business development in March – strongly hinting that the company was eyeing acquisitions – and Eric Scro as vice president of finance the same month. Tina Bhatnagar joined as vice president of operations and technology in January in order to beef up the startup’s customer service resources.

Image (Asiff Hijri, l; Rachael Horwitz, r) via Coinbase.

The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.





Source link

You may be interested

Bitcoin [BTC] is moderately oversold while Ethereum [ETH] is significantly oversold, says Circle CEO – AMBCrypto News
Ethereum News
25 views
Ethereum News
25 views

Bitcoin [BTC] is moderately oversold while Ethereum [ETH] is significantly oversold, says Circle CEO – AMBCrypto News

Editor - December 15, 2018

[ad_1] Bitcoin [BTC] is moderately oversold while Ethereum [ETH] is significantly oversold, says Circle CEO  AMBCrypto NewsThe cryptocurrency market has been…

2019 Tech Predictions: ‘Stablecoins’ Will Be Crypto’s Next ‘ICO Boom’
ICO News
21 views
ICO News
21 views

2019 Tech Predictions: ‘Stablecoins’ Will Be Crypto’s Next ‘ICO Boom’

Editor - December 15, 2018

[ad_1] Stablecoins: you may not have heard of them, but they could become the hot new commodity in the cryptocurrency…

Coinbase Philosophy of Consensus – Crypto Economy
Coinbase News
24 views
Coinbase News
24 views

Coinbase Philosophy of Consensus – Crypto Economy

Editor - December 15, 2018

[ad_1] The growth of Coinbase over the year 2018 has led to an increase in revenue for the firm. Besides…

Leave a Comment

Your email address will not be published.